Search Engine Optimization refers to the process of increasing website visibility of organic search engine result pages (SERPs). This involves incorporating search engine friendly elements within an existing website to enhance its outreach and enable it to rank better on search engine platforms such as Google. SEO makes deliberate useof keywords, on-page and off-page optimization, as well as relevant backlinks from crediblesources.
There isn’t a fixed time frame for when your website may rank the highest. In fact, rankings tend to fluctuate quite often. For instance, one business may observe groundbreaking results within a few weeks of SEO services, while it may take a couple of months for SEO strategies to work for another client. How long it takes for your website to rank higher depends on several different elements that are often in relation to your competitor websites.
We provide our clients with a complimentary rank report for their website.
Websites don’t always stick to the first page during ranking and positioning. This is because the Search Engine takes note of diverse positions in order to determine where online users “click” the most. If, for example, your website appears in #2 position and continues to get more clicks than its predecessor, then it may stick to that position and keep the previous site below its ranking.
Black Hat SEO refers to a spamming technique that focuses specifically on controlling the search engine index. Any SEO strategy that results in spamming of this sort can get your website banned or penalized.