Backlinking has been an elusive and sought-after marketing strategy for years now. Businesses looking to solidify a spot on the first page of search engine results often employ this strategy to gain credibility, establish authority, and improve brand visibility.
Among Google’s various ranking factors, credibility reigns supreme. That’s why high-ranking pages often get the highest number of backlinks. As a result, pages with more backlinks tend to enjoy more organic traffic. But how can you benefit from this cycle of SERP success?
Here are some proven strategies to drive inbound backlinks:
Turn to guest posting
Approximately 60% of people with blogs write between 1 and 5 guest posts every month. This means writing informative, compelling content that’s posted on external websites. If, for example, you own a clothing boutique, you could write guest posts for sites that feature fashion-related content.
This opens you up to new audiences that you may not have been able to tap into otherwise. Guest posting sites often have great outreach and are able to get more eyes on your site. As a result, more people will be clicking on backlinks to your site and your role as an industry authority will be solidified.
Additionally, since long-form content tends to get more backlinks—a whopping 77.2% more!—compared to shorter content, your guest posts may be linked by other sites too.
Consistency is key
If anyone ever tells you content marketing isn’t a viable strategy, it’s probably because they haven’t been consistent with it. Sure, it takes time to develop a brand identity, curate a brand voice, and find what works for your audience. But once you start producing content people want to see, the backlinks will soon follow.
According to HubSpot, companies receive 97% more backlinks to their site when they engage in blogging. Focusing on quality and quantity ensures your site has got a wealth of information, tips, and insights that people want to share.
When you think of compelling, engaging, and eye-catching content, infographics often come to mind. If you’re looking to use infographics and images in your marketing strategy, you’re on the right track—because that’s what 67% of content markets used in the last 12 months!
High-quality, informative infographics are a great way to build links, establish a brand reputation, and provide actionable takeaways to the readers. Images and infographics are great as shareable content, making them ideal for your backlinking strategies.
Is your business ready to embark on a journey to digital marketing success? VividOptimizers is the place to be. Our digital marketing agency in Winnipeg offers unparalleled PPC advertising, social media management, reputation management, and affordable search engine optimization services.
Work with us to curate a unique backlinking content marketing strategy for your business. Get in touch with us to get started.