This is a question asked by many business owners who’re looking to establish an online presence. Search Engine Optimization (SEO) has been around for well over a decade now and generates a significant share of traffic for websites that are successful.
In fact, a recent study revealed that organic search is, by far, the leading driver of web traffic for the majority of sectors, and a critical component in the revenue stream.
While SEO’s ability to improve visibility and searchability is unquestionable, this isn’t the only real value it offers. Here’s why SEO is essential for businesses looking to take their brand to the next level.
It Puts the Spotlight on Your Website
Your website is your sales rockstar. Just think about it: it’s open 24/7, 365 days a year, never reports late to work, and never calls in sick. It does exactly what it’s told to do, and pulls in leads and makes sales. It can also tackle thousands of prospects simultaneously. Your website truly is your best employee.
SEO turns the spotlight on your website. It allows your website to perform at its maximum by giving it the right focus and emphasis in your marketing arsenal.
It Influences the Research/Buying Cycle
SEO boosts your sales without ramping up your marketing costs proportionately, thereby increasing profits exponentially over time. In terms of furthering your business objectives, there aren’t many digital marketing tools that offer a better ROI than SEO. As we said, it delivers more conversions and better sales at the least incremental cost.
The modern consumer is constantly on the lookout for good deals and knows how to use the web to find them. SEO plays a critical role in this research/buying cycle. It attracts prospects to your site through relevant phrases and keywords ranked high in search engines where consumers are already seeking information about them. SEO allows you to be where your customers are and helps you direct them towards your products/solutions.
SEO Keeps You in the Loop
With the World Wide Web being an ever-changing environment, staying on top of changes can be quite a challenging endeavor. However, performing SEO helps you stay updated with the latest changes as they take place. Moreover, it also keeps you in the loop in terms of the tactics and strategies of your competitors and comparable businesses.